We were committed to a vision, a goal, a dream, being aware of the reality and looking for the perfect result, and DIVINA PURE AMMONIA FREE PERMANENT HAIR COLOURING SYSTEM was born; a permanent, highly-treating, odor-free color.
Ingredients such as ammonia, artificial fragrances, parabens and silicones, have been eliminated, making way for new formulas that guarantee maximum comfort and care for your client's hair.
The secret? Oleo-k- Rich, exclusively created for Divina Pure-a new active complex that acts deep down, thanks to the powerful cosmetic properties of its ingredients with natural extracts and oils carefully choosen for their function and properties, and a combination of direct pigments that maximise comfort during the colouring process.
Maximum comfort and respect for the hair.
Type of coloring: 100% oxidising hair dye
Color range: 29 versatile shades